by Ryan Wallace
- Stores like Urban Outfitters break down barriers allowing for menswear and womenswear to comingle
With a passing glance past any window display, it quickly becomes evident that the shopping arena has shifted. Whether embracing the hipster trends or classic elegance, stores and storefronts are changing to a much more masculine standpoint.
- Young and Hip, companies like H&M use group photo ads to show the diversity of staple pieces like screen tees
Driven by unisex trends and modern interpretations of menswear, shopping for both men and women became a similar affair. Noticing that almost no stores solely service one sex, the shopping phenomena that has emerged is not only smart but supports the trends.
- Calvin Klein uses sexy ads to show how colored skinny jeans are perfect for both men and women
Once divided into sections, stores like Urban Outfitters are taking apart barriers and comingling men’s and women’s fashion to show the true versatility of unisex pieces. Pieces that traditionally dominated menswear like oversized jackets and button-downs have made their way across the stores, while accessories and floral/tribal prints with feminine origins and masculine twists have done the same moving to menswear. The division between men’s and women’s fashions has been blurred, and along with it there have been many other changes. More and more it is being seen that even large clothing stores are taking the more eclectic style of boutiques by mixing unisex pieces throughout.
And the same can be said about store fronts, which have brought window-shopping to both men and women using unisex trends. By showcasing unisex trends like skinny low-waist jeans and blazers, store owners are able to show the versatility on both male and female models. Drawing in large crowds just based on window traffic, these window displays not only serve as a siren to shoppers but also as inspiration.
So when you’re shopping, either unisex trends or not, it will serve you to scour the aisles in search of the perfect pieces for your wardrobe. Who knows, perhaps the perfect accessories lies in a corner of the store you would have never explored otherwise…
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